At Mosaic Media, we live by the mantra of “Going the Extra Mile” for our clients and colleagues. To that end, we keep a close eye on breaking news around planning and buying media, and regularly share what we learn.
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BI-WEEKLY MEDIA BRIEF
June 28, 2024
Social Media: Several social media platforms have introduced new features that enable companies to easily team up with other branded accounts to create joint posts and tag-teamed content that reaches wider audiences and sparks fresh engagement.
Source: Forbes
Television: Campaign season is moving into full swing. The Harris campaign is launching a $50 million three-week ad blitz through the Democratic National Convention this month, and the Trump campaign has launched its first major ad in battleground states, reserving at least $12 million worth of airtime.
Source: Yahoo Finance
Radio: Led by GM, five car manufacturers shelled out millions in Q2 lobbying against the AM for Every Vehicle Act, a mandate to keep AM radio in the dashboard. The National Association of Broadcasters continues to push for the bill, emphasizing AM radio’s importance for news and safety.
Source: Radio + TV Business Report
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