At Mosaic Media, we live by the mantra of “Going the Extra Mile” for our clients and colleagues. To that end, we keep a close eye on breaking news around planning and buying media, and regularly share what we learn.
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BI-WEEKLY MEDIA BRIEF
June 28, 2024
Social Media: The International Olympic Committee has partially relaxed their social media rules, but still maintain many tight restrictions on what the competing athletes and accredited individuals are allowed to post on their feeds in this year’s Summer Games.
Source: Forbes
Television: Primetime on ABC, CBS, NBC and Fox accounted for 261.9 billion ad impressions and generated $3.97 billion of the $22.2 billion in ad spending across linear TV. These impressions were up 2.62% from a year ago during the writers and actors unions strike, and now account for 26% of all national linear TV ad impressions.
Source: Yahoo Finance
PPC: Advertisers are reacting to Google’s announcement that they will NOT be deprecating third-party cookies. Some point out that the Google Ads ecosystem is so dependent on data from cookies it has always been hard to imagine how the platform as we know it could function without it.
Source: Radio Ink
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