Flexibility has been a driving component of 2020 media strategies as we all work to navigate the difficulties brought on by lockdown orders or an ever-changing array of advertising outlets. I’ve pushed my team to be prepared rather than reactive. Services Partnerships Blog Meet the Team Podcasts Case Studies Contact Info Phone (907) 929-9050 Email […]

This year has created a large population of people eager to feel connected and striving for more personal communication, and they want that communication however they can get it. Sending mail will definitely catch eyes when consumers open their mailboxes. Services Partnerships Blog Meet the Team Podcasts Case Studies Contact Info Phone (907) 929-9050 Email […]

In the past, QR Codes were typically used to drive traffic to a static landing page with information about the product or service being offered. Courtesy of the pandemic, brands/businesses started thinking outside the box to keep messaging consistent. Services Partnerships Blog Meet the Team Podcasts Case Studies Contact Info Phone (907) 929-9050 Email info@psstrats.com​ […]

Programmatic buying is taking over the media world across all tactics – display, video, social, and even moving into OOH ads. Programmatic advertising is a key element of any media strategy I build for clients, but what exactly is it? Services Partnerships Blog Meet the Team Podcasts Case Studies Contact Info Phone (907) 929-9050 Email […]

Keeping a flexible marketing and media strategy has been a common theme for 2020, and I don’t see it disappearing anytime soon. With consumer trends in a constant state of flux, it’s important to reframe your goals, placement, and KPIs. Services Partnerships Blog Meet the Team Podcasts Case Studies Contact Info Phone (907) 929-9050 Email […]

Running a firm that specializes in media buying, placing, and managing, I throw around the phrase ‘omni-channel’ on the regular. What exactly does that mean from a media strategy perspective? Omni-channel focuses on increasing presence across multiple platforms and channels… Services Partnerships Blog Meet the Team Podcasts Case Studies Contact Info Phone (907) 929-9050 Email […]

A “current trend” on my radar is the success and opportunity afforded in remarketing (retargeting) ads. This tactic isn’t some new, fancy phenomenon, yet it’s not widely accepted across the board. Why not? They’re an incredible opportunity to increase your ROI. Services Partnerships Blog Meet the Team Podcasts Case Studies Contact Info Phone (907) 929-9050 Email […]

Our primary function at Mosaic Media is planning, negotiating, buying, and managing media placement for our roster of clients. While the entire process is time intensive and complex, the planning portion seems to be the most mysterious to our partners. Services Partnerships Blog Meet the Team Podcasts Case Studies Contact Info Phone (907) 929-9050 Email […]

I’m already prepping Mosaic clients and partner agencies for 2021 planning. Despite the fact that 2020 has been a marketing and advertising rollercoaster, we have to move forward with what we have and start working out plans for next year. Services Partnerships Blog Meet the Team Podcasts Case Studies Contact Info Phone (907) 929-9050 Email […]

Personalizing your ads is important. Not only do consumers want to see personalized ads, I’m also watching as businesses are being backed into a corner with no other choice but to optimize that data and take action to implement this personalization. Services Partnerships Blog Meet the Team Podcasts Case Studies Contact Info Phone (907) 929-9050 […]