What’s New with Programmatic Buying

Programmatic media buying has rapidly evolved over the past decade. It has long been one of my favorite ways to buy media, and the landscape continues to shift with new technologies, strategies, and trends shaping the future of programmatic advertising. Services Partnerships Blog Meet the Team Podcasts Media Resources Case Studies Margin Calculator Media Brief […]

Bi-Weekly Media Brief

At Mosaic Media, we live by the mantra of “Going the Extra Mile” for our clients and colleagues. To that end, we keep a close eye on breaking news around planning and buying media, and regularly share what we learn.   Services Partnerships Blog Meet the Team Podcasts Media Resources Case Studies Margin Calculator Media […]

Bi-Weekly Media Brief

At Mosaic Media, we live by the mantra of “Going the Extra Mile” for our clients and colleagues. To that end, we keep a close eye on breaking news around planning and buying media, and regularly share what we learn. Services Partnerships Blog Meet the Team Podcasts Media Resources Case Studies Margin Calculator Media Brief […]

Understanding Markup and Margin in Ad Placement Pricing

For both marketing agencies and brands alike, it’s crucial to have a grasp of concepts that impact your profitability when negotiating and placing media. Two such concepts that often cause confusion for both agencies and brands are markup and margin. Services Partnerships Blog Meet the Team Podcasts Media Resources Case Studies Margin Calculator Media Brief […]

Bi-Weekly Media Brief

At Mosaic Media, we live by the mantra of “Going the Extra Mile” for our clients and colleagues. To that end, we keep a close eye on breaking news around planning and buying media, and regularly share what we learn.   Services Partnerships Blog Meet the Team Podcasts Media Resources Case Studies Margin Calculator Media […]

Bi-Weekly Media Brief

At Mosaic Media, we live by the mantra of “Going the Extra Mile” for our clients and colleagues. To that end, we keep a close eye on breaking news around planning and buying media, and regularly share what we learn.   Services Partnerships Blog Meet the Team Podcasts Media Resources Case Studies Margin Calculator Contact […]

The Enduring Power of Broadcast TV, Radio, and Direct Mail

In this era that’s dominated by digital marketing, it’s easy to overlook or forget the enduring effectiveness of traditional media. While social media ads and streaming campaigns get most of the attention, broadcast television, radio, and direct mail remain effective. Services Partnerships Blog Meet the Team Podcasts Media Resources Case Studies Margin Calculator Contact Info […]

Bi-Weekly Media Brief

At Mosaic Media, we live by the mantra of “Going the Extra Mile” for our clients and colleagues. To that end, we keep a close eye on breaking news around planning and buying media, and regularly share what we learn.   Services Partnerships Blog Meet the Team Podcasts Media Resources Case Studies Margin Calculator Media […]

Bi-Weekly Media Brief

At Mosaic Media, we live by the mantra of “Going the Extra Mile” for our clients and colleagues. To that end, we keep a close eye on breaking news around planning and buying media, and regularly share what we learn.   Services Partnerships Blog Meet the Team Podcasts Media Resources Case Studies Margin Calculator Media […]

New Ad Opportunities on Prime Video and Beyond

If you’ve been keeping a close eye on the evolving landscape of video advertising, you’ll be excited to know about the latest developments. Prime Video, among other platforms, has introduced new ad inventory opportunities, reshaping how brands engage with audiences. Services Partnerships Blog Meet the Team Podcasts Media Resources Case Studies Margin Calculator Contact Info […]