As the leader of our nationally-recognized, award-winning Media Buying team, it’s Will who scrubs the numbers for ratings points, targeted demographic groups, and keyword searches. If it sounds like he gets into the weeds of the science of placement, it’s because he does. Advertising, sales, and competition are a numbers game, and Will plays that game with a cool hand and an eye on the overall goal. He works with the account management staff on most projects, keeping them and our client partners apprised of upcoming opportunities to maximize their ROI. Will’s analytical mind will help guide placement in the beginning, and then refine it as we go. He’s our go-to media guy.
